| Market Segment | Consumer needs | Contributions Chocolat Frey Chewing Gum | Examples of flavours and ingredients |
|---|---|---|---|
| Chew for fun | Fresh breath / relaxation / vitalisation | Chewing gum products in all flavours, colors and different formats | Spearmint, peppermint, menthol, berry, lemon, cinnamon, etc. |
| Dental | Oral care | Dental care chewing gum products in all flavours, colors and different formats | Xylitol, mineral salts, calcium, menthol, eucalyptus, etc. |
| Kids | Fun / bubbling | XXL bubble gums with different colors | Tutti frutti, cola, etc. |
