Chewing Gum – our passion

 The Chewing Gum Division of Chocolat Frey AG


Chocolat Frey AG produces and sells a full range of high quality Swiss chocolate products and sugar-free chewing gum. The chewing gum division is the sole gum manufacturer in Switzerland, with over 40 years of experience with Private Label products, especially in the international business. We focus on customer needs, with tailor-made gum concepts, high quality and innovative products with advanced standards. We offer a broad range of possibilities with different flavours, colors and formats and a big variety of packaging options.


Facts & Figures Chewing Gum Division:

  • One of the biggest Private Label manufacturer in Europe
  • Sole chewing gum manufacturer in Switzerland – since 1974
  • Specialist for sugar-free gum and coated pellets
  • Close support and professional project management from the first idea to the product, the packaging and the after sales service


  • Employees 2019: 100
  • Market share Switzerland: ca. 44% in volume (No. 1 in Switzerland)
  • Chewing Gum Export: ca. 85% in volume

M-Industry Group

Chocolat Frey AG is part of the M-Industry Group



The foundations for the M-Industry Group were laid by Migros founder Gottlieb Duttweiler as long ago as 1928, when supplier boycotts forced Migros to set up its own producer network and buy more factories.



With its 23 efficient Swiss companies and 9 foreign businesses, M-Industry produces over 20,000 high-quality food- and non-food products, making it one of the biggest own-brand producers in the world. Over many decades, M-Industry has acquired a unique know-how in the development, production and marketing of Private Label concepts.


Facts & Figures M-Industry Group

M-Industry is part of the Migros Group, Switzerland’s number one in retail trade, It exports quality Swiss products to around 50 countries. Its customers include well known major multinationals.

  • Net sales 2018: CHF 5,829 Bn.
  • Numbers of products: over 20,000
  • Employees 2018: over 14,000